Reflecting on the Netflix film Bandersnatch, I thought that the concept was very clever. Knowing that the film is part of the Black Mirror series, I expected it to be a film that required my full attention. I thought it was interesting that the main character, Stephen knew that there was something weird going on. He knew that there was something the influenced his decisions. Besides the fact this is an interactive film, I think this made the film feel like you were more involved, and made you want to watch more. Having the choice element in the film I think adds mystery. By having these different forks, it makes people want to see every possibility and outcome. It also adds a lot of pressure having to make quick and sometimes difficult decisions that could either end the story, hurt the character, help the character, etc.
I think This Bandersnatch could be considered a game or a film. In my opinion I think it is more of a film. The reason why, is because you can’t really predict what will happen and what choices you’re going to make. I feel like in a game you know what the end goal is. In this film it is more of following a story steps by step. I also think that when you reach a “soft end” in the film where you have to back track and rematch, as annoying as it can be sometimes, I also think this element makes it more of a film rather than a game where you might be able to just skip back and forth.
My response to the book “Wasting Time on The internet” as a whole, was that I thought it was eye opening in a way. It made me think differently of what it is to waste time on the internet. In the first chapter it talked about how every time that we are on the internet wether it being a news article or Instagram, we are constantly taking in new information; Organizing, collecting, exploring etc.
I thought that the experiments and assignments Goldsmith mentioned in the book were every interesting. A lot of them having to do with trust. One experiment for example would be when he told his student stop pass around each other’s laptops to do different things, like deleting a file, or looking though their desktop.
Although Goldsmith makes good points towards his argument about wasting time on the internet, I feel that He ever gave a clear answer to the question if we do or not. Maybe the answer is meant for the readers to decide for themselves.
For the beginning of this class’s discussion, we were introduced to Alexx Yates Kolenda-Mason. He is an Alfred State alumni who graduated from the digital media and animation program. He is a video and motion graphic designer who recently switched from working as the video and photo manager at Moosejaw Mountaineering, to doing freelance work. Previous to this, he worked as a videographer ad motion graphic artist at Cooperstown Dreamspark. From his demo reel to his Instagram account, he is very well rounded. He loves the outdoors, can animate 2D ad 3D, uses storytelling to make video, and even started making knives and axes. He also has a very cute dog who he takes in his adventures.
Some questions I would ask him about freelancing specifically is why he decided to go freelance in general? And did you decide to go freelance at this specific time for a reason? Another question that I would ask is what got you interested in making big heavy duty knives and axes? I am also curious about his work flow. Since he is outside for most of the time, how does his flow flow?
We also Had a discussion about the AIGA Design Futures project. This project looks at trends that help mold the design practice. As time passes and technologies change, new perspectives and skills are needed in order to be economically relevant, and to keep up with clients’ demands. The first trend is “Complex Problems.” This trend talks about how since the world is changing, we as designers need to keep up with the pace. As the world gets more complex, we need to practice and master the methods and techniques for the long run. The second trend is “Aggregation and curation”. This trend talks about the principles of collecting and curating. And although this trend is very helpful in our everyday lives, as designers it is important to think of the whole picture and to not see through a tunnel. The next trend is “Bridging Digital and Physical Experiences. As technologies are changing and advancing all the time, it is necessary to diversify our experiences and interactions. The fourth tree is “Core Values Matter.” This trend talks about the stories of products and companies, and how people connect emotionally.
Quality, reliability, and transparency are the core values people around the world feel are most important for brands to embody. Honesty and authenticity are particularly important to younger audiences. (Davis)
The fifth trend is “Resilient Organizations.” This trend talks about the flexibility in responding to change, and talks about some strategies in doing so. The sixth trend is “Making Sense in the Data Economy.” This trend talks about the new technologies and design tools. This also means that the design process and the roles that designers have changes as well. The last trend is “Accountability for Anticipating Design Outcomes.” This trend talks about the research designers must do in order to adapt and to meet the standards that are expected of their company.
The advertisement is for Juice Plus. There are two different boxes of the product. One box for adults, and one for children. On the adult box, it features a few blown up pictures of some fruits and vegetables, and in a small type near the bottom. It says; “The next best thing to fruits and vegetables.” On the children’s box right underneath the product name it says; “children’s health study,” and then, “NOT FOR RESALE.” Both of these products are sitting on a laptop with the log in screen showing with the person’s name.
When taking a first look at this ad, one could wonder what it is even for. A first assumption may be that they are a type of vitamin to help with weight loss. But are they a daily vitamin? Are they made for people who are really into their fitness life specifically? Do they help with weight loss?
After looking at the hashtags under the description, it is safe to assume that these products are vitamins for people who are all about the fitness life, or trying to loose weight. Some of these hashtags include; #cravefitness, #fitess, #weightloss, #watchmegrow. In the description that the poster posted, they describe how this product fit into their fitness journey, and thanked the person who introduced them to this product. They also tag a few other people that they themselves have showed them this product. They never explained how this product helped them with their journey specifically. Doing so would bring more clarity. Not the box it says; “The next best thing to fruits and vegetables.” Are fruits ad vegetables really THAT unbearable to eat?
Also, we know nothing about the children’s product shown on the left. It seems a bit strange that they would advertise a fitness vitamin for kids. And why would they show the childeren’s product and not say anything about it?
This advertisement doesn’t really help one to understand what the product actually does or what it is even for. This advertisement post “gets” people by the people who promote it tag the people who put them on it, and then tagging the people who they themselves sell it to. Marketing this way seeing this sort of chain reaction of people, makes it seem more relatable and appealing.
For this week’s discussion we talked about design thinking. Design thinking is a system in which to solve problems in an alternative, strategical way, in order to explore and exhaust all ideas. Design thinking consists of five phases; empathize, define, ideate, prototype, and test. According to the article “What is Design Thinking and Why Is It So Popular?” By Rikke Dam and Teo Siang, there are many varieties of this thinking process. Some variations consisting of up to seven stages. However, they are all very similar for the most part. The article also says that these phases are not to be looked at in an orderly/hierarchy way. Some steps may be repeated or may have to be back tracked. Which is why this system should be looked at as a sort of outline or an over view.
In my personal opinion, I think that the design thinking does not necessarily apply to every designer due to that every designer’s process is different. Yes design thinking definitely worked for some people, but not everyone. In this particular example in the article “What is Design Thinking and Why Is It So Popular?” For me it is missing a couple steps. When does the critique happen? Where do the remixes happen? Critique is such an important step to have in the design process. How else will you know if your design will be successful? I suppose one could argue that the test step is the critique. However, to me test seems more like the final product, out it out in the world, and see if it is successful. Remix I think is also important. It is a good way to exhaust all possibilities for a design. I also think that by following these design thinking steps, you would come up with more of the same type of content. I don’t see much room for exploring and researching. It’s just more of getting to the testing step and then starting all over again. In the article “The Problem with Design Thinking” written by Tim Malbon, design thinking is not too lasting or impactful.
“In reality, when you return from a trip to Brainstorm Island you probably won’t have done any real innovation — at least, not the sort that’s going to transform the fortunes of your business. This is because Design Thinking is too general a framework and too ideation-based: it’s more focused on generating new ideas than understanding how they might actually work. It often underestimates the strategic context of how specific industries and markets really work.”
Without research of the company or client, your design will not be that impactful. Design thinking is just an outline for how to design. Not how to think and strategize, or how to make the company better and to understand it.
We also talked about the Design for Good. In class, we watched a video about a program that encourages students to design and engineer. High school students would go to this program to get hands on experience and learn what they are interested in. We also watched a video clip about how to make learning more fun for kids. An example this is, they put tires in the yard outside marked with numbers. The teacher would yell out a math problem, then the students would race to the tires with the answer on it. Even the Principal participated. Learning this way keeps better attention of the students, even the students who tended struggle in school. There are a ton of sites with great opportunities to design for good. Two of which are the AIGA | the Professional Association for Design, and Design Gigs for Good.
In chapter nine “Lossy and Jaggy,” Goldsmith talks about hot and cool media. Hot media being of high resolutions such as content seen in the National Geographic magazine, and cool media being content of a lower resolution such as a GIF. Putting Instagram in the perspective of hot or cold. I think it really depends on the content you are putting out. For example, if you are a freelance photographer, you would cost likely want your content to be in a higher resolution. Where as if you are someone who maybe does not have a big following and just want something to put out for friends and family, I feel the content would be more cool in this situation. In regards to marketing, I’d say that Instagram is cool. I think that marketers just want to get out as much content and people posting/promoting whatever they are selling regardless of the quality. I also think that having cool content can be more relatable to more people.
I never really thought too much into pyramid schemes, I guess I sort of knew what they were, but ever knew they were called as such. After listen to the podcast, it makes sense to why they are called pyramid schemes. It doesn’t really make sense to me why someone would take up a job that requires them to buy what they sell plus the other “essentials” that come with it. It reminds me of grade school when kids would sell chocolate bars to raise money for something. They would have to buy the chocolate, only to sell it. If they couldn’t sell it all, they would have to pay for what was left.
I remember my mother had a friend who sold clothes for this brand called “cabi.” Someone would host a party, and the friend would show the clothes off and try to sell them for the guests. I also remember going to a Mary Kay makeup party with my mom. I remember the person who was promoting the products talking about the benefits of her job. If you worked for the company long enough you get a car. Or at least that is what I remember her saying.
Now you don’t even have to leave your room! I guess I understand that people sometimes need a quick/easy job that doesn’t necessarily require much of a resume. But as a full time job?! Now with the social medias, it is so easy for people to get sucked into these kinds of things. Especially for women. I feel like pyramid schemes mostly target women because of the stereotype of women staying at home.
When Joe said it wasn’t a job, and that it was an activity. I can definitely see how that would be true.