Gallery2 is an art gallery that showcases many different kinds of art from pottery to homemade cards. It also has a gift shop where you can purchase some homemade art. The gallery is located at 43 N Main St, Alfred, New York 14802. You can visit their Facebook page or call them at (607) 587-9144.
For this logo, I wanted to find a way to incorporate the “G” ant the “2” together. As you can see, the both of the “2” is fused with the “G.” I wanted a simple design so it could be easily scaled. Wether it’s on a t-shirt, or on an app. By tracing sketches using Illustrator, I was able to make the precise shapes I wanted for this logo.
For the color pallet, I chose to use two colors that contrasted with each other. On their Facebook page and website, they have a dark grey color as their profile picture. For a gallery, I thought it looked a little harsh for a gallery. So I chose a blue with a grey tone. To contrast with this color, I chose red. The red makes it stand out from the blue. If looked at carefully, I used two reds for the “2.” the top half is a bit of a lighter and brighter shade of red than the bottom half. This is to give the logo a little more depth, to not make the logo look too flat.
As you can see, this is the same logo but with only one color. After reflecting this version, the “G” looked too much like a “C” without the contrasting color added. It also does not have any dimension to it compared to the final logo.
For this logo design, I had the same concept of combining the “g” and the “2” together. I ended up not using this logo because the “g” looked too much like the “g” from Google.
These are the sketches I did for this logo design. As you can see, I did many different variations of the concept of combining the “G” and the “2.” experimenting with stroke and negative space.